In 1996, we have started with the distribution of BABA suites and Jeans. We have reduced the whole sale distribution and started the retail sale. When the financial recession aroused in 1999, in the retail sale arise a difficult in matching material sale, that is matching material available only 12 to 16 meter roles (take) or 50 pieces bundle. In the first choice is more investment required in the collection of more colours in mediam invested shop not affordable it.
The Second option is purchase the 50 piece bundle, in this bundle we get 50 pieces and also 50 colours. That means one bundle have only piece of one colour. The trending shades will go fast and there will be a huge collection of dead stocks, as going on resulting in heavy loss to us. We got a new idea of taking the rolls of different shades of colours, cutting in pieces and then provide number to each piece and then started distribution since 2001 with a new brand name of “Sonali”. Now we have our agencies in four districts with 340 satisfied customers and aim to spread our network allover Kerala.